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About Us

Wheels Media is Australia’s leading and most trusted and authoritative automotive content producer and home to the country’s largest and most experienced team of in-house journalists, photographers, and videographers.

Wheels Media encompasses six trusted automotive brands – WhichCar.com.au, Wheels, MOTOR, 4X4 Australia, Street Machine and Unique Cars – delivering a new specialist media company that is trusted by our vast audience, as well as our industry and advertising partners.

We deliver the best automotive content irrespective of the medium – digital, video, print or audio delivering the fastest and most compelling websites and quality print products that reflect our passion for the medium.

Wheels Media provides partner brands with the most engaged auto intent-driven audiences in Australia. We offer a full spectrum of deep contextual advertising, acquisition, amplification, and content to commerce solutions across a unique ecosystem of trusted brands and content across our own platforms, mediums and social.

From content integration to e-commerce offerings, Wheels Media now has the unparalleled advantage over its competitors to offer a true awareness-to-purchase solution through tailoring unique opportunities for OEMs to target specific audiences and tribes, in addition to being the only automotive publisher in Australia to offer premium print media products.

Join the Wheels Media team

Wheels Media encourages creative, big-picture candidates who are willing to stretch up as well as down to join our team. You don’t have to be a car enthusiast but you do need to be enthusiastic and willing to roll your sleeves up and get stuck in.

We’re a small, diverse team whose mission is to create content that fuels Australia’s love of cars and to help everyday Aussies unlock their passion.

Wheels Media is dedicated to creating diverse workplaces grounded in equality and inclusion and fostering environments of acceptance without regard to race, colour, religion, sex, national origin, disability status, sexual identity, gender identity.

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